Founded in 1998, SIA was the first Zambian sports NGO. With Sport for Development (the use of sport as a tool for social change) as its underlying principle, SIA positively impacts the lives of thousands of children throughout 24 districts in Zambia. SIA staff and volunteers work with more than 160,000 children each week, many of whom come from challenging backgrounds. Through this work lives have been transformed due to knowledge enhancement in the area of health and life skills, behavioural change towards both family and peers and improvement in sporting abilities.
SIA has recognised the fact that sport has a special attraction to young people as it offers opportunities for fun-play and physical challenges. Organised sport can attract children and youth in a way that no other means of communication can match. SIA takes advantage of this power of sport as a mobilising tool to reach underprivileged groups such as orphans and vulnerable children (OVCs), the girl child and youth and children with disabilities, in both rural and urban areas.
As a result SIA focuses on delivering development programs in communities and in non-government funded schools, facilitating workshops and organising festivals around sport, traditional games and fitness. SIA programs bring about motivation, self-development and self-reliance through social, cultural, political and economic empowerment. All of these areas of delivery are underpinned with education on HIV & AIDS, child rights, alcohol and substance abuse.
The life skills learned through the workshops aim to empower young people in Zambia to use sport and recreation as an outreach tool for communication, prevention, peer education on HIV & AIDS and the promotion of healthy life styles.